The 4.4.8. EXPERIMENT

Month: March, 2013

THE FIRST WAVE

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THE FIRST WAVE

I’m very happy to announce the first wave of the 4.4.8 Experiment. Having invited these four people, here ends any influence i’ll have over the experiment: for the next 8 weeks, its entirely up the the participants.

These first four are some pretty serious players , and I really appreciate them taking the time to set the ball rolling.

CAMILLA JOHNSON-HILL is taking charge of the Split Wedge. Camilla is one of the most respected fashion film/still producers around. She set up ‘The Production Club’ as a place to bring the top photographers, art directors and stylists together. She cut her teeth at Vogue and is now European Editor of Interview Magazine.
http://www.productionclub.net/

JO RATCLIFFE is putting the Flat Iron through its paces. Jo is an is an illustrator and an animator. There are not many people who can say they’ve sent pen-and-ink snakes down Kate Moss’ top, but here is one. She’s produced artwork for everyone from Louis Vuitton to (most excitingly) Sunn O))). She is currently featured in Gentlewoman Magazine.
http://www.jocandraw.com

JESS CARTNER-MORLEY has been entrusted with the Kettle Bell. She (as many of you will know) is The Guardian’s fashion editor. She joined the paper as a researcher some 14 years ago, working her way to the top. It’s fair to say she has set the tone of fashion journalism in the UK for well over a decade.
http://www.guardian.co.uk/profile/jesscartnermorley

ANONYMOUS : The Ink Well is with someone who already works with quite a prominent designer, and who doesn’t want to muddy the waters. They have asked that I keep their identity under wraps.


At the end of each week, the bags will be passed on to another four people, for the next eight weeks. I hope you will join us in following their journey…

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This afternoon i will announce the First Wave of test pilots; watch this space…

THE FOUR FOUR EIGHT

4.4.8.

FOUR, FOUR, EIGHT

FOUR HANDBAGS, FOUR NEW WOMEN A WEEK, FOR EIGHT WEEKS STRAIGHT.