MIDWEEK REPORT #5
Karen was generous enough to write this about the Flat Iron.
Contrary to what you might have heard, being a fully-fledged handbag enthusiast needn’t mean shopping for accessories on a daily basis. Rather, it means investing in one and really really appreciating it. The flat iron is, I feel, a worthy recipient of such admiration. Mostly because it has held my attention for a full 5 days. The size is brilliant – big enough to carry everything I need but not ridiculously so. The look and feel of the leather is also perfect: I’m a big fan of a minimalist aesthetic and tend to quake in the presence of anything polished or overtly branded.
In terms of downfalls, the fastenings are a little problematic. While the studs look beautiful they’re not ideal for getting in and out of your bag whilst on the move (ED: This is exactly the kind of honest feedback I set out to collect; the current version has already had this amended with a simpler closure. MT)
To highlight the flat iron’s broad appeal, I’m pushing it in the direction of XXXX XXXXXX. A fellow Scot and a modest braniac, XXXX is a digital communications whizz at the Overseas Development Institute. I expect her to put the flat iron through its paces.
I loved how well the flat iron worked with every single outfit I have put on over the past few days. It’s discreet but different at the same time and as a result, has received a stream of compliments while perched by the side of my desk. I also took it to a number of events where it was equally admired. For this reason, I see it going down a storm with contemporary women with busy lives and a good eye for style. It’s not a frivolous bag but one that means business – a utilitarian accessory, if you like.
Karen Dacre, Fashion Editor, Evening Standard
The 4.4.8 was recently discussed by the LoweCouncil as a new model of marketing;
We’re yet to see any brand, large or small, attempt market research or marketing as bold, and ironically simple as The 4.4.8. Experiment. The idea of killing these “two birds with one stone” (getting the word out while improving on your product) is simply brilliant and allows Tallowin to receive criticism as it comes in, giving focus to any improvements that need enacting.